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Science can change our outlook

  Science can change our outlook


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  PR industry professionals must stand up for integrity


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All Hotels Need a PR Plan

  All Hotels Need a PR Plan


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The Secrets to a Successful Pitch

  The Secrets to a Successful Pitch


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Public Relations is a Snap: How Brands are Using Snapchat to Cultivate Relationships
- by Jamie Honowitz
Public Relations is a Snap: How Brands are Using Snapchat to Cultivate Relationships
This summary post appears courtesy of the study’s authors Dr. Chris Wilson and Dr. Pamela Brubaker at Brigham Young University.
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Report predicts convergence of marketing and public relations


Report predicts convergence of marketing and public relations


87% of PR executives believe the term "public relations" does not describe their future

14th Int


14th Int'l Conference on Public Relations (ICPR)


Slated for October 2017 in Tehran, Iran, the ICPR is being held jointly by the KPRI, the World Association of Muslim PR Professionals and the International PR Association.

Would Public Relations Survive Without Twitter?

- Robert Wynne

Would Public Relations Survive Without Twitter?


More than 500 million Tweets are sent each day according to this very cool counter on Internet Live Stats. Most, if not all, tweets are sent by publicists trying to promote their products or embedding links to press releases. (Just kidding, it’s probably only 400 million.)

Media engagement in civic activism overbearing to the public

- By Matt Koske

Media engagement in civic activism overbearing to the public


Whether you support one political side or the other, or float lifelessly in the middle, a majority of Americans received some type of R & R over the last weekend. Last weekend’s events featured numerous tweets from President Donald Trump, cries of laughter from Saturday Night Live and an epic comeback from the New England Patriots in the Super Bowl LI.

Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice

- by Spiro Kiousis

Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice


The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world. In explaining the unexpected outcome of the election, many pundits credited Trump’s communication effectiveness and ability to directly “reach the people.

2017 Edelman Trust Barometer

- by Erin Ford

2017 Edelman Trust Barometer


It’s 2017, and trust is at an all-time low. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not reported in the segment since Edelman began tracking it in 2012.

Combating “Post-Truth” with Honesty and Integrity

- by Denise Bortree

Combating “Post-Truth” with Honesty and Integrity


This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts.

Congratulations to the 2016 Top Women in PR!


Congratulations to the 2016 Top Women in PR!


PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City's Grand Hyatt on Jan. 26, 2016.

Public Relations And The Big Lie


Public Relations And The Big Lie


As journalists grapple with “alternative facts” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

Ipra essay foresees 10 PR trends in 2020s

- By Rene Nieva

Ipra essay foresees 10 PR trends in 2020s


ONE of the more interesting recent International Ipra Thought Leadership (ITL) essays published by the International Public Relations Association (Ipra) for the benefit of its members is one written by Lisa Vallee-Smith entitled “Three years from now—trends for the 2020 communicator.

Davos Highlights AI

- Jason Bloomberg

Davos Highlights AI's Massive PR Problem


As business, policy, and technology leaders gathered at the annual World Economic Forum in Davos, Switzerland this year, the rise of populism with Brexit in the UK and the election of Donald Trump in the US drove discussions about the pros and cons of globalization.

2nd Conference on the Status & Role of Women in PR


2nd Conference on the Status & Role of Women in PR


Women’s influence on public relations has grown rapidly in recent years. Increasingly, women pr practitioners enter the field or assume leadership and management of public and private companies. This growing trend throughout the world is a manifestation of women’s efficiency and their crucial role in pr area.

2016 in Review: Trump Tweets to Presidency, Bypassing Press and PR Functions


2016 in Review: Trump Tweets to Presidency, Bypassing Press and PR Functions


Donald Trump’s successful tactic of communicating directly to the public via tweets and other means, almost never having a news conference, is a worrisome development both for journalism and public relations.

PR & Marketing Analytics: Resolutions for 2017

- William Comcowich

PR & Marketing Analytics: Resolutions for 2017


Analytics are an essential element of effective marketing and public relations. Analytics provide organizations data and insights needed to improve tactics, plan strategies, measure performance, and link data to key business outcomes like sales and revenue.

The Biggest Reputation Scandals of 2016

- Dorothy Crenshaw

The Biggest Reputation Scandals of 2016


This 2016 has been a crazy year. Some of the ups and downs are due to the many public relations crises and reputation scandals we witnessed over the past twelve months. Some offer learnings while others simply have a train wreck kind of fascination. Here’s my list of the standout scandal stories of 2016.
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IRAN PR

  2nd Conference on the Status & Role of Women in PR


  A new definition for public relations was introduced.


  A Quick Review of National Day of Communications and Public Relations in Iran


  The 12th Iran International Public Relations Conference


  PR Offices Ignorant of Futuristic Agendas


  APRE President Hailed as Best Waqt Researcher, Writer


  PR AGENCY IN IRAN (PRAI)


  12th Int'l Public Relations Conference in December


  The braveries of Ario Barzan, an example of the Iranians patriotism


  57 yeas rule of Iran over Yemen


 
 
 
 
 

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