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Is PR ethical? Only when its practitioners are

  Is PR ethical? Only when its practitioners are


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International Public Relations Association Limited.

  International Public Relations Association Limited.


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PR: The ultimate word of mouth

  PR: The ultimate word of mouth


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Post-election lesson: What to do when your data fails you

  Post-election lesson: What to do when your data fails you


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Social media calls Trump and Brexit as polls fail

Social media calls Trump and Brexit as polls fail
How did the polls get it so wrong? That's the question being asked around the world as shocked commentators try to make sense of Donald Trump's win. While,
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Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations


Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations


While creativity has always played a role in a successful public relations program, organizations typically turned to the ad guy or the marketing department for the really big, outrageous idea that would put their brand on the map. No more.

The Nazi PR machine

- by Jonathan Kirsch

The Nazi PR machine


One of the great mysteries of history is how a country as civilized as Germany was persuaded to embrace a man as coarse and cruel as Adolf Hitler. The answer, according to Nicholas O’Shaughnessy, is marketing.

Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience

- by Linjuan Rita Men

Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience


Iranian Public Relations News Network(shara) — We often hear people say communication failed because they missed the target. Similar to any strategic communication effort,

Government relations: the art of winning over politicians


Government relations: the art of winning over politicians


Influencing government policymakers is hard to do but the chances of success are increased by adhering to a set of basic principles. By Benjamin Haslem.

Here’s a Phrase We Don’t Say Often: Donald Trump May Be onto Something

- by Thomas Stoeckle and Chris Scully

Here’s a Phrase We Don’t Say Often: Donald Trump May Be onto Something


A key component of Donald Trump’s campaign strategy has been to dominate in traditional media, as a means to boost his electoral prospects.

Tough Situations: Making Ethically Sound Decisions in Public Relations

- By David L. Remund, Ph.D., APR, Fellow PRSA

Tough Situations: Making Ethically Sound Decisions in Public Relations


Two things are clear about up-and-coming PR professionals: They are eager to learn more about ethics, and they want to better understand how to make ethically sound decisions.

Is Social Media Always Necessary for PR?

- by Richard D. Pace Leave a Comment

Is Social Media Always Necessary for PR?


Social media increasingly plays a strategic role in not just marketing, but public relations as well. In today’s digital world, it’s virtually impossible to reach customers, get the word out, and maintain a youthful image without social media. Everyone’s online — young and old — though different demographics gravitate towards different social media platforms

Brands: Your Online PR Crisis Is Your Fault (Report)

- By Kimberlee Morrison 

Brands: Your Online PR Crisis Is Your Fault (Report)


Reviews, feedback forms and public complaints are all information that brands can use to manage their reputations online.

Survey reveals executive thoughts on digital transformation


Survey reveals executive thoughts on digital transformation


IFS's Digital Transformation Survey has unveiled how senior decision makers in 20+ countries view the need for digital transformation, what technologies will drive the transformation, and who owns the area within the company.

Eight tips for a successful programme


Eight tips for a successful programme


There are eight important considerations when planning a Mandela Day programme by corporates or individuals.

Augmented reality: more than just fun and games

-  By: Jason Ried

Augmented reality: more than just fun and games


The Pokemon Go augmented reality (AR) mobile game has taken the world by storm - even before its worldwide launch - sending fans out into the streets in droves, and leaving businesses wondering how to capitalise on this phenomenon.

Our predictions on the future of SEO


Our predictions on the future of SEO


The upheavals in SEO over the last few years have been quite dramatic and, it seems, this trend is set to continue into the future.

Restaurant PR – for Good Times and Bad

- by Archie Obrien Leave a Comment

Restaurant PR – for Good Times and Bad


We’ve said it before a thousand times. One of the biggest mistakes brands make when it comes to brand reputation and visibility is to wait until things go awry to request help from PR experts. In contrast, proactive brands in the market understand that good PR is a great way to get ahead of the competition and reach their target market.

The Hillary Clinton Email Controversy is a Lesson in PR


The Hillary Clinton Email Controversy is a Lesson in PR


The long saga of Hillary Clinton and her private email server is finished. FBI Director James Comey announced that the FBI would not recommend any criminal charges against Hillary Clinton.

#MobileFocus: Mobile apps have changed communication

- By: Louise Marsland

#MobileFocus: Mobile apps have changed communication


Mobile applications, or apps as they are known, have fundamentally changed the way people interact with the world, connect and communicate. Many SMEs want to develop products, like apps, to differentiate themselves in the market.
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