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Consumer Reviews: How to Avoid Legal, PR Headaches

  Consumer Reviews: How to Avoid Legal, PR Headaches


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  PR industry professionals must stand up for integrity


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All Hotels Need a PR Plan

  All Hotels Need a PR Plan


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The Secrets to a Successful Pitch

  The Secrets to a Successful Pitch


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Public Relations is a Snap: How Brands are Using Snapchat to Cultivate Relationships
- by Jamie Honowitz
Public Relations is a Snap: How Brands are Using Snapchat to Cultivate Relationships
This summary post appears courtesy of the study’s authors Dr. Chris Wilson and Dr. Pamela Brubaker at Brigham Young University.
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Report predicts convergence of marketing and public relations


Report predicts convergence of marketing and public relations


87% of PR executives believe the term "public relations" does not describe their future

Would Public Relations Survive Without Twitter?

- Robert Wynne

Would Public Relations Survive Without Twitter?


More than 500 million Tweets are sent each day according to this very cool counter on Internet Live Stats. Most, if not all, tweets are sent by publicists trying to promote their products or embedding links to press releases. (Just kidding, it’s probably only 400 million.)

Media engagement in civic activism overbearing to the public

- By Matt Koske

Media engagement in civic activism overbearing to the public


Whether you support one political side or the other, or float lifelessly in the middle, a majority of Americans received some type of R & R over the last weekend. Last weekend’s events featured numerous tweets from President Donald Trump, cries of laughter from Saturday Night Live and an epic comeback from the New England Patriots in the Super Bowl LI.

Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice

- by Spiro Kiousis

Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice


The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world. In explaining the unexpected outcome of the election, many pundits credited Trump’s communication effectiveness and ability to directly “reach the people.

2017 Edelman Trust Barometer

- by Erin Ford

2017 Edelman Trust Barometer


It’s 2017, and trust is at an all-time low. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon not reported in the segment since Edelman began tracking it in 2012.

Congratulations to the 2016 Top Women in PR!


Congratulations to the 2016 Top Women in PR!


PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City's Grand Hyatt on Jan. 26, 2016.

Public Relations And The Big Lie


Public Relations And The Big Lie


As journalists grapple with “alternative facts” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

Ipra essay foresees 10 PR trends in 2020s

- By Rene Nieva

Ipra essay foresees 10 PR trends in 2020s


ONE of the more interesting recent International Ipra Thought Leadership (ITL) essays published by the International Public Relations Association (Ipra) for the benefit of its members is one written by Lisa Vallee-Smith entitled “Three years from now—trends for the 2020 communicator.

2nd Conference on the Status & Role of Women in PR


2nd Conference on the Status & Role of Women in PR


Women’s influence on public relations has grown rapidly in recent years. Increasingly, women pr practitioners enter the field or assume leadership and management of public and private companies. This growing trend throughout the world is a manifestation of women’s efficiency and their crucial role in pr area.

Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations


Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations


While creativity has always played a role in a successful public relations program, organizations typically turned to the ad guy or the marketing department for the really big, outrageous idea that would put their brand on the map. No more.

The Nazi PR machine

- by Jonathan Kirsch

The Nazi PR machine


One of the great mysteries of history is how a country as civilized as Germany was persuaded to embrace a man as coarse and cruel as Adolf Hitler. The answer, according to Nicholas O’Shaughnessy, is marketing.

Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience

- by Linjuan Rita Men

Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience


Iranian Public Relations News Network(shara) — We often hear people say communication failed because they missed the target. Similar to any strategic communication effort,

Tough Situations: Making Ethically Sound Decisions in Public Relations

- By David L. Remund, Ph.D., APR, Fellow PRSA

Tough Situations: Making Ethically Sound Decisions in Public Relations


Two things are clear about up-and-coming PR professionals: They are eager to learn more about ethics, and they want to better understand how to make ethically sound decisions.

Is Social Media Always Necessary for PR?

- by Richard D. Pace Leave a Comment

Is Social Media Always Necessary for PR?


Social media increasingly plays a strategic role in not just marketing, but public relations as well. In today’s digital world, it’s virtually impossible to reach customers, get the word out, and maintain a youthful image without social media. Everyone’s online — young and old — though different demographics gravitate towards different social media platforms

Brands: Your Online PR Crisis Is Your Fault (Report)

- By Kimberlee Morrison 

Brands: Your Online PR Crisis Is Your Fault (Report)


Reviews, feedback forms and public complaints are all information that brands can use to manage their reputations online.
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  2nd Conference on the Status & Role of Women in PR


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