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Video an effective communication tool for brands

  Video an effective communication tool for brands


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The game of sales and marketing

  The game of sales and marketing


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Persuasion For The 21st Century

  Persuasion For The 21st Century


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The Truth About Virtual Reality And Crisis Communications

  The Truth About Virtual Reality And Crisis Communications


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Eight tips for a successful programme

Eight tips for a successful programme
There are eight important considerations when planning a Mandela Day programme by corporates or individuals.
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Ten jobs of the future - which are you skilling up for?

- By: john sanei

Ten jobs of the future - which are you skilling up for?


With the rapid pace of technological change disrupting industries faster than ever before, just as a few examples - robotics, 3D printing, the sharing economy etc, it's becoming obvious to many that past trends may no longer be a reliable indicator of future job prospects.

10 Steps to Protect a Banking Brand Under Siege


10 Steps to Protect a Banking Brand Under Siege


Dealing with a crisis is an inevitability. At some point, it will happen. When it does, you need to be prepared with a deliberate, strategic plan. The time to build your strategy is now — before a crisis erupts, not after the fact. Following these ten steps will make crisis communications less stressful, more positive and minimize the impact for all constituencies.

Three steps for SMEs to target communications and drive customer excellence

- By: Jacques van Wyk

Three steps for SMEs to target communications and drive customer excellence


SMEs should treat the personalisation of communications as a huge opportunity rather than focusing on the potential impact of poor communications as a risk to their businesses.

Disrupting the norm


Disrupting the norm


The way of doing business is changing rapidly and, as a result, customer engagement will have to follow suit. Customer needs are also changing, demanding to be serviced quickly and efficiently through channels of their choice.

Reputation discussions should happen more frequently in business

-   By: Ashley Truscott

Reputation discussions should happen more frequently in business


We are living in an interesting time, with so much focus on our country's President, his past and current actions, and the company he keeps.

Neurological research on iconic trigger moments in advertising


Neurological research on iconic trigger moments in advertising


At the FEPE conference, results of neurological research presented by Brendan Cook of Australian out of home company OOH!, indicated that peak iconic trigger moments could get your brand into people's long-term memory.

Online entrepreneurial alliances


Online entrepreneurial alliances


Iranian Public Relations News Network(shara) — In today’s digital world, social media networks are a vital networking tool for any budding entrepreneur.

7 Steps To Dominate The Influencer Marketing Game In PR


7 Steps To Dominate The Influencer Marketing Game In PR


Influencer Marketing is this year’s Holy Grail for public relations. The reasons are clear—no matter how successful you are at traditional public relations, a story in the press is striving to present its information in a balanced and unbiased way.

Why it

- By: Charl Vollmer

Why it's time to prioritise video marketing in 2016


Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say, we need to do everything in our power to keep them locked on to what we have to offer.

[BizTrends 2016] Major digital marketing trends


[BizTrends 2016] Major digital marketing trends


Africa Rising' is no longer relevant - we have long passed that milestone and the transformation that the continent is undergoing is dramatic, certainly in terms of communication and connectivity across all sectors of the market.

US regulators push for distinction between online ads, articles


US regulators push for distinction between online ads, articles


SAN FRANCISCO, USA: With marketers creating online ads that are meant to blend in as real news stories, US regulators are trying to make sure Internet users are able to differentiate the two.

The advertising game is a strange one

- By: Robyn Oettlé

The advertising game is a strange one


Iranian Public Relations News Network(shara) — Essentially what you're selling is creativity, which means that any creative team--copywriters, art directors, editors, animators and designers--is an agency's most important asset.

Why should all digital marketers care about creativity?

- By: Stephen Sandmann

Why should all digital marketers care about creativity?


Creativity plays a central role in digital marketing. I must confess that I'm not a creative, a person who works in an agency's creative department. However, I have the privilege of working with leading creatives that have been recognised on a global level.

No more


No more 'Das Auto': Volkswagen to drop iconic slogan to rebuild image


Iranian Public Relations News Network(shara) — The embellished VW logo is seen on a Volkswagen car in Hanau, Germany in this November 12, 2015 file photo. (REUTERS Photo)

7 Digital Marketing Trends to Watch Out for 2016

- Matei Gavril

7 Digital Marketing Trends to Watch Out for 2016


Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, companies need to stay up-to-date on the latest trends. Those that can identify the next big thing
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