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Can a Press Release Benefit Your Online Content Campaign?

  Can a Press Release Benefit Your Online Content Campaign?


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Content never sleeps

  Content never sleeps


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Persuasion For The 21st Century

  Persuasion For The 21st Century


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The Truth About Virtual Reality And Crisis Communications

  The Truth About Virtual Reality And Crisis Communications


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Restoring trust to boost orders

Restoring trust to boost orders
Kiwi businesses need to take positive action to build trust among their clients and customers, a leading academic said this week.
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The good content test

- By: Desiree Gullan, Issued by: Gullan&Gullan

The good content test


In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing.

How companies are developing eZines to monetise content

- Issued by: Realmdigital

How companies are developing eZines to monetise content


Digital magazines, or eZines, have been knocking around since the 1990s, but when they moved away from desktops towards tablet devices they found greater success in this new home of mobile convenience

[Trends 2015] Invest in communication and content

- By: Dawn Rowlands

[Trends 2015] Invest in communication and content


Iranian Public Relations News Network(shara) — "Truly innovative and uniquely African concepts and ideas will place your organisation in the driver's seat." Q: What do you hope to see in 2015?

7 Ways You Can Write a State of the Union-Worthy Speech

- by Brian Greene

7 Ways You Can Write a State of the Union-Worthy Speech


Iranian Public Relations News Network(shara) — Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it's an unprecedented PR opportunity for the president.

CrossFit your content marketing

- Issued by: Foreword

CrossFit your content marketing


If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts.

Writing Content That’s Findable on the Web

- by Richard Brownell |

Writing Content That’s Findable on the Web


Iranian Public Relations News Network(shara) — Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there. At PR News’ recent Writing Boot Camp in Chicago,

Media Pitch Like A Pro: What Journalists Want

- By Megan Brenig

Media Pitch Like A Pro: What Journalists Want


Iranian Public Relations News Network(shara) — During my four years specializing in public relations and journalism at Arizona State University, there were several core takeaways drilled through my head.

Steve Jobs Once Rewrote An Entire Press Release Because He Didn


Steve Jobs Once Rewrote An Entire Press Release Because He Didn't Like The Name Of A Company


Iranian Public Relations News Network(shara) — If you were planning on striking a partnership with Apple during the Steve Jobs era, you had better hope Apple's then-CEO liked the name of your company.

Content marketing for boring brands

Public Relations - By: Kat Scholtz

Content marketing for boring brands


The Red Bull Stratos jump was pretty exciting. A man falling from space makes for compelling viewing. Smirnoff invested in technology that enabled a few disabled participants to create a music track, using the few movements they could make.

Press release sample: How to craft a winning press release


Press release sample: How to craft a winning press release


Iranian Public Relations News Network(shara) — Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release?

How Do You Define Employee Engagement?

- by Dr. Mary Welch

How Do You Define Employee Engagement?


What do CEOs mean when they talk about employee engagement? What do your colleagues have in mind when engagement is discussed in your workplace?

Modern Press Release Problems Only Found in the Digital Age


Modern Press Release Problems Only Found in the Digital Age


Press releases have always been a tough sell. Several rounds of “gatekeepers” will read your press release and any one of them has the chance to stuff your release in the circular file. If it’s not practically perfect you have a slim chance of getting the attention you think you deserve.

Enhance your digital publication with interactive elements and better engage with your readers


Enhance your digital publication with interactive elements and better engage with your readers


Iranian Public Relations News Network(shara) — Publishers who optimise their content by making it rich and interactive will help increase their content value and simplify their digitising workflow without compromising the actual content.

The 4 Essential Elements of Creative Content Marketing

- By Savannah Marie

The 4 Essential Elements of Creative Content Marketing


Iranian Public Relations News Network(shara) —Does your business actively update its blog, create posts for social media platforms and send well-crafted emails? Great! That is the foundation of content marketing. Producing quality

Shorten Your Small Business


Shorten Your Small Business' Sales Cycle with 5 Key Types of Content


NEW YORK, June 5, 2014 /PRNewswire/ -- As buyers increasingly search online to inform their purchase decisions, your small business' web content becomes a critical factor in creating a faster and more efficient sales cycle.
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